Top 5 Fashion Games on iOS in Russia: Q1 2025 Performance

In the first quarter of 2025, the top 5 fashion games on iOS in Russia showed diverse trends in downloads, revenue, and active users. Here's a closer look at their performance:

Merge Fashion: Romance Story by Wind's Choice Tech Limited saw a steady climb in weekly revenue, peaking at around $1.7K in mid-March. Downloads had a notable spike in late February, reaching approximately 55K, while active users grew from 24.3K at the start of the quarter to 65.8K by early February.

Skincare Time: Makeover ASMR from DO VAN HUY experienced fluctuating download numbers, starting at 40K and dropping to 12.6K by the end of March. Revenue remained low, with a peak of $10 in late December. Active users decreased from 55.8K to 18.8K over the quarter.

Satiszone: Perfect ASMR Tidy by Sonat Joint Stock Company showed a decline in downloads from over 13K in January to just over 3K by the end of March. Revenue remained minimal, with minor peaks reaching $27 in late January. However, active users increased to a peak of 44.6K in early February before gradually declining.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained stable active user numbers, fluctuating around 89K. Downloads decreased from 11.7K to 5.9K throughout the quarter, while revenue peaked at $156 in late February.

Eye Color Mix by Crazy Labs saw a downward trend in downloads, starting at 19.5K and falling to 3.5K by the end of March. Active users remained relatively stable, hovering around 50K.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.